AOI EXPRESS

Brand Identity, Product Design

2025—Present

AOI EXPRESS is an independent handmade jewelry brand founded in 2025 by Sung Solpureun. Inspired by the sea and the natural world, the brand explores organic forms, textures, and the individual characteristics of natural materials through handmade jewelry. An environmentally conscious approach informs both the identity and the way the products are developed. Sung Solpureun leads the brand across both identity and product design, building a visual and material language that connects nature, objects, and everyday wear.

Category: Brand Identity; Product Design
Client: Self-initiated
Designer: Sung Solpureun
Year: 2025—Present
Role: Founder; Brand Identity; Product Design; Creative Direction
Location: Seoul, South Korea
Instagram: @aoi.express
Tags: #BrandIdentity; #JewelryDesign; #ProductDesign; #ArtDirection; #Handmade

Fig. 01 — Brand key visual, logotype

Fig. 02 — Brand key visual, hands and pieces

Fig. 03 — Beaded necklaces, coral and turquoise

Fig. 04 — Layered necklaces, carved shell pendant