003

Poster and social media content created for fashion brand OEF's 2022 F/W pop-up. The visual direction uses bold, deliberate cropping to shift attention away from the model and toward the garments themselves. Faces and bodies are partially removed from the frame, allowing the silhouettes, textures and details of the clothing to become the primary visual focus. The same cropping system was applied across poster and digital content to create a consistent visual language for the seasonal campaign.